Freaky Tuesday

Social Campaign, 360i

Inspired by the popular early 2000’s movie Freaky Friday, OREO and Dunkin’ swapped Twitter accounts for a day in a first-of-its-kind brand collaboration, coined “Freaky Tuesday.” The brands spent the day attempting to switch back, finally doing so when they combine forces to announce new OREO products at Dunkin’ shops.

Read about it in AdAge.

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Awards:

2019 Cannes Lions - Shortlist Social & Influencer

2019 Art Director’s Club - Merit Interactive Single Twitter. Interactive Craft in Online/Mobile Content Strategy

2019 Webby Award - Honoree Best Use of Social Media

2019 One Show - Shortlist Integrated Co-Promotions, Innovation in Social Media, Social Engagement – Community Building, Social Post Campaign

2019 New York Festivals - Finalist Best Use of Partnerships

2019 D&AD Awards - Shortlist Digital Marketing Use of Social Media